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📈 Sales & Marketing  ·  Intermediate

Certified Video and Multimedia Marketing Expert

Online Certification  ·  10 Weeks  ·  Globally Recognised  ·  (CVID)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
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Executive Summary

Certified Video and Multimedia Marketing Expert

Designed for today’s high-impact professionals, the Certified Video and Multimedia Marketing Expert (CVID) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CVID holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Video and Multimedia Marketing Expert
Acronym
CVID
Category
Sales & Marketing
Level
Intermediate
Duration
10 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning
✦Brand Management and Integrated Communications
✦Sales Process, Pipeline and Account Management
✦Digital Marketing, Content and Campaigns
✦Customer Insight, Analytics and Growth
✦Professional Ethics and Governance
Course Curriculum

Programme Modules

The full programme, module by module.

1
Foundations and Strategic Context of Certified Video and Multimedia Marketing Expert
Certified Video and Multimedia Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps
2
Brand, Positioning and Responsible Claims
Segmentation, targeting and positioning in practice · Responsible marketing: claims, consumer protection and privacy · Brand strategy, identity and equity · Account planning and whitespace
3
Sales forecasting and pipeline hygiene
Sales forecasting and pipeline hygiene · Sales compensation and incentive design · Sales enablement, coaching and win-loss review · Data privacy, consent and compliance
4
marketing mix and go-to-market planning
The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Inclusive and accessible training
5
Responsible marketing
Responsible marketing: claims, consumer protection and privacy · Closing, buying signals and securing commitment · Marketing strategy and the mix · Motivation and adult learners
6
Brand strategy, identity and equity
Brand strategy, identity and equity · Data visualisation for finance · Value proposition and messaging · Managing distributors and channel partners
7
Consumer behaviour and insight
Decision support and insight · Integrated marketing communications · Pricing strategy · Assessment and feedback online
8
Change and Innovation
Designing a transformation programme · Sustaining transformation and preventing reversion · Variations, claims and delay: managing change on site · Evidence-based improvement
9
Data and Measurement
Stakeholder trust and reputation metrics · Data ethics, privacy and responsible analytics · Psychodynamic and psychoanalytic approaches · Leading and lagging metrics
10
Financial Acumen
Development banking and project finance · SME lending and value-chain finance · Microfinance and group lending · Professional roles, boundaries and settings
11
Risk and Governance
Project governance and assurance · Compliance and regulatory projects · Leading project governance · Health, safety and compliance in delivery
12
Stakeholders and Partners
Stakeholder rights and fair treatment · Stakeholder identification and analysis · Reporting and dashboards · Building project relationships
13
Digital and Technology
Automation, RPA and straight-through processing · Cybersecurity and fraud technology · Digital credit and alternative data · Performance management systems and cycles
14
Ethics and Integrity
Driving effective, ethical outcomes · Professional ethics and responsibility (PMI) · Brand safety and responsible marketing · Roles, standards and professional conduct
15
Self-Leadership
AI and personalisation in marketing · Digital and self-service transformation · Data-driven and personalised banking · Motivation and self-directed learning
16
People Administration
NGO financial management and budget-versus-actual discipline · Capacity and performance management · The customer experience (CX) discipline · Loyalty programmes and rewards
17
Customers and Markets
Responsible and ethical service · Continuous improvement in service · Driving measurable service improvement · Designing voice-of-customer programmes
18
Projects and Delivery
Project management principles and lifecycle · Cost reduction and efficiency programmes · Compliance frameworks and programmes · Peer support and consultation
19
Inclusion and Culture
Building a customer-centric culture · Learning cultures and the learning organisation · Building a coaching culture · Nomination, succession and diversity
20
Legal and Policy
Regulatory change management · Contract, grant and third-party compliance · Corporate secretarial practice and statutory filings · Regulatory change management and horizon scanning
21
Cross-Cultural Leadership
Global and comparative HR contexts · Global mobility and international employment · Cross-cultural communication · Managing virtual and cross-cultural teams
22
Suppliers and Partners
Procurement and asset management under donor rules · Procurement and contract value · Procurement and contract management · Vendor selection and management
23
Sustainability
Integration with quality and environment · Environmental management and pollution control · Stakeholder capitalism and ESG · Environmental, social and governance (ESG)
24
Public and Community Context
Group dynamics, facilitation and community mobilisation · Presentation and public speaking · Public, private and non-profit governance · Public speaking and thought leadership
25
Knowledge and Learning
Tender planning and documentation · Cognitive load and learning science · The learning and development profession · Learning strategy and business alignment
26
Leadership and Management
Make, buy or ally: boundary decisions · Working with organisations on wellbeing · Reinsurance and capacity management · Grant compliance and restricted funding management
27
People and Capability
Professional case study and presentation · Lessons learned and development · Measuring coaching outcomes · Strengths, flow and engagement
28
Strategy and Direction
Translating insight into strategy · Evidence-based practice · Risk assessment and safety planning · Investment portfolio management
29
Operations and Delivery
Capacity planning and line balancing · Event risk, safety and contingency planning · Mine planning and methods: surface and underground · Demand, master scheduling and material requirements planning
30
Communication and Influence
Negotiation tactics and behaviours · Managing complexity and comorbidity · The media and telecommunications landscape · Communicating financial results

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • Brand, Positioning and Responsible Claims — applied to your own work
  • Sales forecasting and pipeline hygiene — applied to your own work
  • marketing mix and go-to-market planning — applied to your own work
  • Responsible marketing — applied to your own work
  • Brand strategy, identity and equity — applied to your own work
  • Consumer behaviour and insight — applied to your own work
Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification
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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
🎓 Enrol & Study Online — Instant Access
Secure checkout · Instant LMS access · Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CVID certification?

The Certified Video and Multimedia Marketing Expert (CVID) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CVID?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CVID certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CVID internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CVID certification?

The Certified Video and Multimedia Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CVID certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CVID?

The Certified Video and Multimedia Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CVID?

The Certified Video and Multimedia Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CVID while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CVID?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CVID strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager
NGO Sector
“

I earned my CVID while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales
Government
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