What is the Certified Business Model Innovation Expert?

The Certified Business Model Innovation Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Strategy & Business Development.

How long does this certification take?

The programme takes 12 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Expert / Executive Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Business Model Innovation Expert in Ethiopia

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Business Model Innovation Expert

Certified Business Model Innovation Expert: industry context, trends and professional standards
Theories and models of leadership and management
The manager's roles, responsibilities and mindset
Leadership versus management and when each is needed
Situational and adaptive leadership
Values, purpose and authentic leadership
The organisational context and operating environment
Self-awareness and the leader's identity
Building credibility and executive presence
Ethics and responsible leadership
Personal leadership development planning

Anatomy of a Business Model

Business model design and unit economics
Jobs to be done and customer insight
Value innovation and uncontested market space
Prototyping, experimentation and design thinking
Pricing, value articulation and professional fees
Psychoeducation and public communication
Scaling a validated model
Innovation and continuous delivery
Earned value and forecasting
Innovation culture, incentives and psychological safety
Prioritisation and portfolio value
Procurement and contract value
Value engineering and optimisation

Unit Economics Before Narrative

Business model design and unit economics
Measuring innovation performance
Discovery-driven planning and assumption testing
Strategic sourcing process and RFx
Payment innovation and fintech
Managing difficult conversations
Transparency, fairness and value for money
Value and savings programmes
Category and supplier innovation
Total cost and value delivered
Driving measurable procurement value
Designing a sourcing or supply strategy
Supplier segmentation and relationship strategy

Designing Alternative Models

Value innovation and uncontested market space
Business model design and unit economics
Analytical techniques and bias
Ethical principles and codes of practice
Structuring engagements: scope, deliverables and expectations
Managing boundaries and dual relationships
Preparing financial statements
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Presenting recommendations to senior decision-makers
Duty of care and risk management
Complaints, accountability and fitness to practise
Financial reporting frameworks (IFRS/GAAP)

Testing a Model Before Building It

Discovery-driven planning and assumption testing
Minimum viable offer and validated learning
Measuring innovation performance
Technology strategy and investment
Cost management and value creation
Balancing short-term delivery and long-term value
Innovation management and creative problem-solving
Business model and market innovation
Management accounts and dashboards
Capacity and production planning
Innovation in protective operations
Designing a security programme or solution
Forecasting and planning

Defensibility of a New Model

Intellectual property and defensibility of innovation
Value innovation and uncontested market space
Decision support and insight
Advisory service design and delivery
Behaviour change and adoption of innovations
Managing engagement risk and professional liability
The value of customer-centricity
Innovation in service delivery
Journey and process redesign
Customer service and CX strategy
Designing voice-of-customer programmes
Sustaining strategic customer focus
Designing a service or experience improvement

From Validated Model to Scale

Psychodynamic and psychoanalytic approaches
Product launch and go-to-market sequencing
Innovation portfolio and the three horizons
Growth strategy and demand generation
Innovation and new product launch
Value-based and dynamic pricing
Commercial negotiation and value capture
Designing a marketing or sales strategy
Marketing strategy and the mix
Brand strategy, identity and equity
Value proposition and messaging
Pricing strategy
Digital marketing strategy
Attachment and developmental theory

Financial Discipline

Interpreting financial statements
Budget vs actual and variance
Cost and profitability analysis
Data visualisation for finance
Communicating financial results
Cost-benefit and investment appraisal
Project budgeting and financial control
Funding, cash flow and financing
Financial risk in projects
Cost estimation and budgeting
Time and cost control
Cost reduction and efficiency programmes
Capital budgeting: NPV, IRR and payback
Cost of capital and WACC
Capital structure and financing decisions

Customer and Market Research

Customer loyalty and advocacy
Customer lifetime value
Voice of the customer to the business
Influencing and presenting insights
Team leadership in customer service
Customer onboarding and lifecycle
Customer and community engagement
Treating customers fairly and market conduct
Data ethics and customer privacy
Customer and employee satisfaction
Market and interest-rate risk
Policy administration and customer service in insurance
Vehicle specifications, trims and options in customer language
Customer retention in the vehicle ownership cycle
Customer loyalty and repeat purchase in retail

Evidence and Analytics

Retail performance metrics: sales densities, conversion and basket
Measurement and analytics for media and social campaigns
Health records, data and confidentiality
Legal responsibilities and professional bodies
Record-keeping and data protection
Evidence-based improvement
Evidence-based practice
Psychometric and screening tools
Discovery interviews and evidence gathering
Stakeholder and sponsor management
Reporting to boards and executives
Quality and delivery metrics
Agile metrics and velocity
Project data, reporting and analytics
AI and predictive project analytics

Positioning and Proposition

Value proposition design and messaging
Marketing planning and budgeting
Setting objectives and marketing KPIs
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Aligning marketing and sales (smarketing)
Brand and reputation as strategic assets
Sales and marketing transformation
Agile marketing and experimentation
Marketing and sales ethics
Real estate marketing channels and property portals
The automotive market: segments, brands and buyers
Automotive marketing and lead generation
The consulting mindset and trusted advisor positioning

Entrepreneurial Practice

Client feedback and satisfaction
Managing growth, risk and resilience
Managing risk and difficult cases
Measuring growth and transformation impact
Data-driven growth
Lessons learned and development
Growth mindset and continuous learning
Growth, lactation and productivity
Mergers, funding and growth strategy
Growth strategy: organic, M&A and partnerships
Team diversity and inclusion
Driving effective, ethical outcomes
Working with organisations on wellbeing

Technology Enablement

Ethical, risk and feasibility considerations
Risk assessment and safety planning
Managing organisational politics
Digital and self-service transformation
Self-service and digital support
Customer service technology stack
Technology selection and integration
Emerging service technologies
Digital, mobile and internet banking
Digital disruption and the future of banking
Digital transformation in banking
Scaling technologies and business models
Digital and market transformation
Leading project governance
Branch-to-digital migration

Partners and Supply

Subcontractor and supplier management
Treatment planning and review
Procurement and stock management for health commodities
Goal setting and contracting
Conflicts of interest and procurement ethics
Procurement and contract management
Vendor selection and management
Partnering and co-creation with customers
Negotiation with clients and partners
Partnership building and multi-stakeholder platforms
Managing complexity and comorbidity
Contract oversight in the public sector
Procurement transformation and operating models
Digital procurement roadmaps
Procurement KPIs and savings measurement

Risk and Governance

Communicating risk to the workforce
Managing resistance and readiness
Board, governance and C-suite dynamics
Workplace and organisational contexts
Strategic decision-making under uncertainty
Cybersecurity and information governance for leaders
Managing risk and controls
Security risk management methodology
Goal setting and action planning
Contract governance and compliance
Environmental, social and governance (ESG)
Security governance and management systems
Threat and risk assessment
Likelihood, impact and risk rating
Risk treatment and countermeasures

Legal and Regulatory

Digital leadership and business transformation
Change leadership models (Kotter, ADKAR, Lewin)
Payment regulation and oversight
Supplier relationship management (SRM)
Real estate regulation, licensing and professional conduct
Grant compliance and restricted funding management
Insurance regulation and consumer protection
Vehicle financing, insurance and total cost of ownership conversations
Vehicle documentation, compliance and consumer protection
Regulation of transport: authorities, conventions and licensing
Tariffs, regulation and the economics of essential services
Scaling delivery capability
Compliance and regulatory projects
Health, safety and compliance in delivery
Servant leadership and self-organising teams

Change and Adoption

Technology adoption and integration
Measuring security transformation impact
Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Change control and configuration
Organisational change management
Change and adoption in projects
Agile and digital transformation projects
Measuring change and project impact
Baseline setting and change control
Regulatory change management
Building project management maturity
Sustaining benefits and change
Leading technology adoption and change

Stakeholders and Sponsorship

Stakeholders and users of financial information
Stakeholders, agency and accountability
Trends: ESG, transparency and stakeholder capitalism
Shareholder and stakeholder rights
Influencing and safety leadership
Stakeholder capitalism and ESG
Influencing and persuasion
Mentoring and sponsorship
Categories of spend and stakeholders
Accountability and follow-through
The project environment and stakeholders
Managing difficult stakeholders
Stakeholder mapping in banking
Negotiation and influencing
Stakeholder communications

Operating Model and Capacity

Operational planning and resource management
Productivity and efficiency improvement
The procurement cycle and operating models
Resource allocation and capital discipline
Fundraising diversification and local resource mobilisation
Reinsurance and capacity management
Capacity planning and line balancing
Wellbeing and resilience coaching
Geology, exploration and resource estimation
Resource planning and levelling
Portfolio and resource management systems
Productivity, collaboration and workflow tools
Capacity and resource optimisation
Capacity and performance management
Conflict resolution over land, water and resources

Performance Management

Contract performance and exit
Performance measurement and scorecards
Managing underperformance and risk
Logistics performance and cost control
Operations performance and throughput
Project KPIs and performance metrics
Managing schedule and budget performance
Dashboards and performance reporting
Setting objectives, indicators and targets
Linking CX to business performance
Performance management in service
Feeding for reproduction and performance
Performance management systems and cycles
Performance measurement and KPI dashboards
Continuous feedback and performance conversations

Leading Innovation

Leadership and management development
Safety culture and leadership
Stakeholder rights and fair treatment
Ethical decision-making under pressure
Strategic leadership at scale
Prioritisation and focus
Reflective practice and self-leadership
Setting strategic priorities and choices
Data literacy and analytics for leaders
Make, buy or ally: boundary decisions
Writing advisory reports that drive decisions
Prioritising experience investments
Handling escalations as a leader
Team leadership in banking operations
Thought leadership

Communicating the Case

Safety communication and campaigns
Environmental monitoring and reporting
Incident reporting and record-keeping
Continuous improvement and retrospectives
Toolbox talks and safety communication
Communicating vision and telling stories
Executive communication and presence
Cross-cultural communication
Sustainability reporting and disclosure
Proposal development and donor reporting
The media and telecommunications landscape
Integrated and sustainability reporting
Reporting quality and governance
Professional case study and presentation
Communicating with families and carers

Quality and Process

Lessons learned and knowledge management
Traceability, recall and quality assurance systems
Quality management systems and audits
Quality monitoring and coaching
Continuous improvement in service
Driving measurable service improvement
Coaching and quality monitoring
Reconciliation and end-of-day processes
Operating-model and process re-engineering
Service quality and turnaround metrics
Continuous improvement and lean banking
Data quality, analysis and reporting
Driving measurable banking improvement
Designing a banking solution or process
Principles of credit and the lending process

Capability Building

Facilitation, coaching and mentoring
High-potential identification and talent reviews
Knowledge management and capability building
Creating a coaching culture
Delegating for development
Managing resistance and capability building
Principles of teaching, training and learning
Project management maturity assessment
Category management and strategy development
Supplier development and improvement
Real estate development and project appraisal
Training and capability building
Coaching for performance
Development banking and project finance
Message development and testing

Scaling Beyond the Home Market

Driving measurable delivery improvement
Measuring coaching outcomes
Transfer pricing and international tax
Cross-cultural and global inclusion
Global and comparative HR contexts
Global sourcing and international trade
International and cross-border tax
Developing the project business case
Risk identification and analysis
Qualitative and quantitative risk analysis
Risk response and contingency
Realising and measuring project value
Strengths, flow and engagement

Advisory and Problem Solving

Meaning, purpose and values
Problem loans, restructuring and recovery
Advisory and needs-based selling
Root-cause analysis and problem solving
Structured problem-solving and root-cause analysis
Peer support and consultation
Psychoeducation and workshops
Leading groups and workshops
Diagnosing client problems before prescribing solutions
Root cause analysis frameworks in advisory work
Ethics and independence in advisory relationships
Issue and problem management
Facilitation and workshops
Decision-making and problem solving
Outcome and process measures

Sustainable Innovation

Corporate social responsibility communications
Sustainability, ESG and integrated value
Capstone scoping: a real project or programme
The regulatory and legal environment
Responsible and sustainable governance
ESG principles and frameworks
Sustainability strategy and materiality
Environmental governance and climate risk
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Business case and requirements
Social media management: platforms, communities and algorithms
Sustainability and social impact in projects
Designing the project plan and schedule
Delivery, quality and stakeholder plan

Responsible Innovation

Professional standards and ethics
Evidence-based practice and research literacy
Data, records and confidentiality tech
Monitoring, control and reporting
Ethics and fair customer treatment
Professional ethics in customer service
Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Ethics of technology in practice
Building trust and engagement
Professional ethics and responsibility (PMI)
Responsible and sustainable banking

Delivery and Execution

The vehicle sales process from enquiry to delivery
Projects and expansion: connecting the unserved
Professional documentation and presentation
Telehealth and digital care delivery
Public health programmes: prevention and outreach
Designing an intervention or programme
Projects, programmes and portfolios
Project management standards (PMI, PRINCE2)
Project roles and the project manager
Project governance and assurance
Project governance frameworks
Project initiation and chartering
Designing a safety programme or control
Project and programme oversight
Programme cycle management in NGOs

Teams and Collaboration

Practice management systems
Designing and facilitating groups
Working with referrers and multidisciplinary teams
Collaboration and teamwork
Virtual and distributed teams
Leading project teams
Team development and effectiveness
Coaching and developing team members
Managing virtual and cross-cultural teams
Building high-performing project teams
Professional roles, boundaries and settings
Facilitation, training and public presentation skills
Professional writing and reports
Group dynamics, facilitation and community mobilisation
Leading service teams

Frequently Asked Questions

Common Questions

What is the CBMX certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised global leadership and management competency frameworks. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CBMX?

This certification is ideal for Managers and Team Leaders, Heads of Department and Directors, Senior Executives and Aspiring Leaders and Business Owners and Entrepreneurs, and other professionals seeking to formalise their expertise in strategic leadership, organisational management and business transformation with a globally recognised credential.

How long does the CBMX certification take to complete?

The programme is structured over 12 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CBMX internationally recognised?

What is the cost of the CBMX certification?

The Certified Business Model Innovation Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CBMX certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CBMX?

The Certified Business Model Innovation Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CBMX?

The Certified Business Model Innovation Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CBMX while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CBMX?

Graduates progress towards executive, director and C-suite leadership roles. The CBMX strengthens your expertise in strategic leadership, organisational management and business transformation and positions you for advancement across corporates, public institutions, NGOs and enterprises.

Certified Business Model Innovation Expert