How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Video and Multimedia Marketing Expert in Spain

Q: What is the Certified Video and Multimedia Marketing Expert?

The Certified Video and Multimedia Marketing Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Video and Multimedia Marketing Expert

Designed for today’s high-impact professionals, the Certified Video and Multimedia Marketing Expert (CVID) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CVID holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Video and Multimedia Marketing Expert

Acronym

CVID

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Video and Multimedia Marketing Expert

Certified Video and Multimedia Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

AI and personalisation in marketing

AI and personalisation in marketing · Data privacy, consent and compliance · Sales analytics and forecasting tools · Market research and intelligence

3

Qualitative and quantitative research

Qualitative and quantitative research · Customer experience and journey mapping · Competitive and market intelligence · Expanding into regional and export markets

4

Insight generation and activation

Analytical techniques and bias · Preparing financial statements · Translating insight into strategy · Digital channels and performance marketing economics

5

Retail, merchandising and category growth

Financial reporting frameworks (IFRS/GAAP) · E-commerce and marketplace selling · Interpreting financial statements · Campaign planning and the content calendar

6

Sponsorship and negotiation selling

Sponsorship and negotiation selling · Budget vs actual and variance · Cost and profitability analysis · Managing complex accounts

7

Negotiation with clients and partners

Negotiation with clients and partners · Managing difficult customers · Reporting to leadership · Market research and customer insight methods

8

Change and Innovation

Payment innovation and fintech · Digital transformation and IT strategy · Procurement transformation and operating models · Category and supplier innovation

9

Data and Measurement

Data protection and privacy · Data analytics for assurance · Data governance and quality · Control testing and evidence

10

Financial Acumen

Investment portfolio management · Impact, blended and concessional finance · Total cost of ownership · The HR function: roles, operating models and value creation

11

Risk and Governance

Governance of ESG and reporting · IT governance and technology control frameworks · Employment and workplace compliance · Environmental compliance and impact assessment

12

Stakeholders and Partners

Relationship management and cross-selling · Stakeholder communications · Stakeholder mapping and engagement · Performance measurement and KPI dashboards

13

Digital and Technology

Scaling technologies and business models · Professional roles, boundaries and settings · Digital advisory, e-extension and mobile services · Digital and self-service transformation

14

Ethics and Integrity

Ethics in communications · Learning data privacy and ethics · Executive ethics and the leader’s shadow · Fair treatment and market conduct

15

Self-Leadership

Communication and interpersonal skills · Managing boundaries and dual relationships · Wellbeing and personal-effectiveness learning · Business continuity and operational resilience

16

People Administration

Loyalty programmes and rewards · Performance management systems and cycles · Linking performance to reward and consequence · Reward strategy and total reward frameworks

17

Customers and Markets

Sales and marketing transformation · Digital and data-driven go-to-market · Agile marketing and experimentation · Brand safety and responsible marketing

18

Projects and Delivery

Project governance and assurance · Project governance frameworks · Compliance and regulatory projects · Leading project governance

19

Inclusion and Culture

Building a customer-centric culture · Building a culture of compliance · Frontline coaching, quality monitoring and team culture · Learning cultures and the learning organisation

20

Legal and Policy

Regulatory and fair-treatment obligations · Regulatory duty and accountability · Regulatory reporting and audits · Regulatory liquidity ratios (LCR, NSFR)

21

Cross-Cultural Leadership

Cross-cultural communication · Managing virtual and cross-cultural teams · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Contract types and risk allocation

22

Suppliers and Partners

Fair trade and responsible supply · Procurement and stock management for health commodities · Subcontractor and supplier management · Ethical frameworks and codes of practice

23

Sustainability

Sustainability and environmental duty · Sustainability and climate responsibility · Integration with quality and environment · Sustainability reporting and disclosure

24

Public and Community Context

Community and lifelong learning · Psychoeducation and public communication · Legal responsibilities and professional bodies · Facilitation, training and public presentation skills

25

Knowledge and Learning

Learning needs analysis (TNA) · Writing learning objectives and outcomes · Designing for different learning modalities · Learning materials and job aids

26

Leadership and Management

Reinsurance and capacity management · Grant compliance and restricted funding management · Programme cycle management in NGOs · Range planning and category management

27

People and Capability

Driving effective, ethical outcomes · Measuring coaching outcomes · Building trust and engagement · Schedule development and optimisation

28

Strategy and Direction

Organic, inorganic and biological fertiliser strategies · Designing and facilitating groups · Customer service and CX strategy · Sustaining strategic customer focus

29

Operations and Delivery

Productivity, collaboration and workflow tools · Quality management and standards · Process efficiency and cycle time · Industrial utilities, energy and process safety interfaces

30

Communication and Influence

Questioning, listening and the coach’s restraint · Feedback, challenge and psychological safety in coaching · Professional report and presentation · Voice of the customer: from listening to change

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

AI and personalisation in marketing — applied to your own work
Qualitative and quantitative research — applied to your own work
Insight generation and activation — applied to your own work
Retail, merchandising and category growth — applied to your own work
Sponsorship and negotiation selling — applied to your own work
Negotiation with clients and partners — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Video and Multimedia Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CVID certification?

The Certified Video and Multimedia Marketing Expert (CVID) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CVID?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CVID certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CVID internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CVID certification?

The Certified Video and Multimedia Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CVID certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CVID?

The Certified Video and Multimedia Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CVID?

The Certified Video and Multimedia Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CVID while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CVID?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CVID strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CVID while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Video and Multimedia Marketing Expert

Certified Video and Multimedia Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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