What is the Certified Healthcare Marketing Strategist?

The Certified Healthcare Marketing Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Healthcare Marketing Strategist in Algeria

Executive Summary

Certified Healthcare Marketing Strategist

Designed for today’s high-impact professionals, the Certified Healthcare Marketing Strategist (CHMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Healthcare Marketing Strategist

Acronym

CHMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Healthcare Marketing Strategist

Certified Healthcare Marketing Strategist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

The Marketing Mix and Go-to-Market

The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Handling objections and the psychology behind them

3

Agile marketing and experimentation

Agile marketing and experimentation · Measuring growth and transformation impact · Segmentation, targeting and the useful segment · Complaint handling and service recovery

4

Pricing, price architecture and discounting

Pricing, price architecture and discounting · Route to market and channel design · The sales pipeline and forecasting discipline · Inclusive and accessible training

5

Marketing measurement and attribution

Marketing measurement and attribution · Customer journey mapping and service design · Customer retention, loyalty and lifetime value · Accessibility in delivery

6

Brand, reputation and communications

Brand, reputation and communications · Commercial ethics and responsible selling · The sales process and pipeline management · Voice of the customer and acting on feedback

7

Discovery

Discovery: diagnostic questioning and needs analysis · Handling objections and the psychology behind them · Sales negotiation: BATNA, concessions and discount governance · Consultative selling and understanding the buyer

8

Strategy and Direction

Competitive and market intelligence · Translating insight into strategy · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Organic, inorganic and biological fertiliser strategies

9

Operations and Delivery

Range planning and category management · Event planning timelines, run sheets and production schedules · Capacity planning and line balancing · Event risk, safety and contingency planning

10

Communication and Influence

Client feedback and satisfaction · Professional case study and presentation · Communicating with families and carers · Psychoeducation and public communication

11

Change and Innovation

Productivity and efficiency improvement · Innovation management and creative problem-solving · Change leadership models (Kotter, ADKAR, Lewin) · Leading large-scale transformation

12

Data and Measurement

Agile metrics and velocity · Project data, reporting and analytics · AI and predictive project analytics · Data quality and governance

13

Financial Acumen

Data visualisation for finance · Enterprise budgeting and gross margins · Agricultural finance and credit · Investment appraisal and risk

14

Risk and Governance

Compliance monitoring and testing · Environmental governance and climate risk · Governance of ESG and reporting · Decision support and insight

15

Stakeholders and Partners

Partnering and co-creation with customers · Dashboards and performance reporting · Negotiation with clients and partners · Psychodynamic and psychoanalytic approaches

16

Digital and Technology

Digital permits and inspections · Automation and safety technology · Professional roles, boundaries and settings · Blended and hybrid design

17

Ethics and Integrity

Responsible and sustainable governance · Embedding responsible business · Ethics, confidentiality and professional conduct in HR · HR's role in culture, values and employer brand

18

Self-Leadership

Self-awareness and the leader's identity · Working with organisations on wellbeing · Wellbeing and resilience coaching · Servant leadership and self-organising teams

19

People Administration

The customer experience (CX) discipline · Loyalty programmes and rewards · Performance management in service · Reward strategy and total reward frameworks

20

Customers and Markets

Customer service and CX strategy · Designing voice-of-customer programmes · Aligning service to brand and business · Sustaining strategic customer focus

21

Projects and Delivery

Change and adoption in projects · Innovation and continuous delivery · Agile and digital transformation projects · Scaling delivery capability

22

Inclusion and Culture

Organisational culture: how it forms and how it changes · Managing boundaries and dual relationships · Brand strategy, identity and equity · Policy, institutions and the enabling environment for agriculture

23

Legal and Policy

Regulatory liquidity ratios (LCR, NSFR) · Contract law and formation · Contract exit and renewal · Accounting concepts, principles and the regulatory landscape

24

Cross-Cultural Leadership

Global mobility and international employment · Cross-cultural communication · Managing virtual and cross-cultural teams · The agricultural sector: systems, actors and global food value chains

25

Suppliers and Partners

Procurement and stock management for health commodities · Subcontractor and supplier management · Complaints, accountability and fitness to practise · Legal responsibilities and professional bodies

26

Sustainability

Emerging assurance areas (ESG) · Climate-smart agriculture: productivity, adaptation, mitigation · Sustainability, ESG and integrated value · Lessons learned and development

27

Public and Community Context

Corporate social responsibility and community impact · Group dynamics, facilitation and community mobilisation · Customer and community engagement · Public, private and non-profit governance

28

Knowledge and Learning

Process and control documentation · Tender planning and documentation · Cognitive load and learning science · The learning and development profession

29

Leadership and Management

Safety culture and leadership · Management and board reporting · Influencing and safety leadership · Psychoeducation and workshops

30

People and Capability

Measuring engagement and impact · Continuing professional development · Measuring development impact · Engagement, motivation and energisers

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

The Marketing Mix and Go-to-Market — applied to your own work
Agile marketing and experimentation — applied to your own work
Pricing, price architecture and discounting — applied to your own work
Marketing measurement and attribution — applied to your own work
Brand, reputation and communications — applied to your own work
Discovery — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Healthcare Marketing Strategist — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CHMS certification?

The Certified Healthcare Marketing Strategist (CHMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHMS certification?

The Certified Healthcare Marketing Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHMS?

The Certified Healthcare Marketing Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHMS?

The Certified Healthcare Marketing Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CHMS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Healthcare Marketing Strategist

Certified Healthcare Marketing Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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