What is the Certified Automotive Sales Professional?

The Certified Automotive Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Automotive Sales Professional in Denmark

Executive Summary

Certified Automotive Sales Professional

Designed for today’s high-impact professionals, the Certified Automotive Sales Professional (CASP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CASP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Automotive Sales Professional

Acronym

CASP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Automotive Sales Professional

Certified Automotive Sales Professional: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Segmentation and Proposition

Segmentation, targeting and the useful segment
Value proposition and differentiation
Brand, reputation and communications
Complaint handling and service recovery
Commercial ethics and responsible selling
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline
Service standards, levels and measuring service

Pricing and Value

Pricing, price architecture and discounting
Value proposition and differentiation
Marketing measurement and attribution
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Customer journey mapping and service design
Customer retention, loyalty and lifetime value
Voice of the customer and acting on feedback
Expanding into regional and export markets

Route to Market

Route to market and channel design
Segmentation, targeting and the useful segment
Pricing, price architecture and discounting

Selling by Diagnosis

Consultative selling and understanding the buyer
The sales pipeline and forecasting discipline
Value proposition and differentiation

Customer Journey and Recovery

Customer journey mapping and service design
Complaint handling and service recovery
Customer retention, loyalty and lifetime value

Measurement and Responsible Practice

Marketing measurement and attribution
Commercial ethics and responsible selling
Customer retention, loyalty and lifetime value

Strategic Context

Organisational resilience and adaptive strategy
Strategic leadership at scale
Building strategic relationships and coalitions
Negotiation strategy and tactics
Growth mindset and continuous learning
Designing a strategic or change intervention
Vision, mission and strategic intent
Competitive strategy and positioning
Business model design and innovation
Setting strategic priorities and choices
Aligning teams around strategy
Technology strategy and architecture choices
Platform and ecosystem strategy
Digital business models and monetisation
Growth strategy and expansion sequencing

Risk and Compliance

Compliance monitoring systems
Data governance and quality
Cybersecurity and information governance
Emerging governance technologies
Control testing and evidence
Corporate governance and HR’s role
Regulatory compliance and audit
Stakeholder engagement and risk management
Span of control, delayering and operating models
Headcount budgeting and establishment control
HR policies, handbooks and compliance
Governance in different ownership models
Regulatory mapping and obligations
Enterprise risk management (ERM)
Managing regulator relationships

Legal and Terms

Goal setting and contracting
Procurement and contract value
Procurement and contract management
Advocacy and policy engagement
Contract law and formation
Contract exit and renewal
The regulatory and legal environment
Policy cycle and evidence-based policy
Research methods for policy
Policy development and drafting
Employment relationship and the psychological contract
Contract administration and variation
Contract performance and exit
Contract governance and compliance
Policy administration and customer service in insurance

Campaigns and Projects

Project management plan development
Resource planning and levelling
Quality planning and assurance
Communication planning and management
Building project relationships
Project management software and tools
Scheduling and planning tools
Project data, reporting and analytics
Automation in project delivery
AI and predictive project analytics
Emerging project technologies
Designing a safety programme or control
Emergency preparedness and response planning
Policy, planning and objectives
Discovery-driven planning and assumption testing

Operations

Productivity, collaboration and workflow tools
Process improvement and lean thinking
Quality management and standards
Productivity and efficiency improvement
The procurement cycle and operating models
Data quality and master data management
The vehicle sales process from enquiry to delivery
In-process quality control and inspection
Industrial utilities, energy and process safety interfaces
Analytical techniques and bias
Service quality and the passenger experience in transport
The HR function: roles, operating models and value creation
Quality assurance and standards
Continuous improvement of finance processes
People analytics maturity and operating model

Relationships and Partners

Shareholder and stakeholder rights
Stakeholder and impact analysis
Market entry modes and partner selection
The business partner and centre-of-excellence model
Preparing financial statements
Influencing and safety leadership
Growth strategy: organic, M&A and partnerships
Stakeholder capitalism and ESG
Stakeholder mapping and analysis
Influencing without authority
Implementation and stakeholder plan
Negotiation and influencing
Relationship management and cross-selling
Wealth, SME and corporate relationships
Stakeholder communications

Ethics and Conduct

Professional ethics and duty of care
Legal and regulatory responsibility
Ethical decision-making under pressure
Sustainability and climate responsibility
Ethics and responsible innovation
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Sustainability and responsible sourcing
Fair trade and responsible supply
Ethics and professional conduct in security
Corporate responsibility and community
Ethics and independence
Ethics in communications
Corporate social responsibility communications
Ethics and professional standards in finance

International Markets

Global and comparative HR contexts
Global sourcing and international trade
International and cross-border tax
Assets, liabilities and equity reporting
Interpreting financial statements
Ratio and trend analysis
Management accounts and dashboards
Budget vs actual and variance
Global sourcing and trade
Cost and profitability analysis
Transfer pricing and international tax
Forecasting and planning

Change and Adoption

Foreign exchange and hedging
Change management and adoption
The finance function and digital transformation
Regulatory change management
Implementation and change plan
Future of work and workforce transformation
KPIs and performance reporting
Data visualisation for finance
User adoption and change
Digital transformation and IT strategy
Variations, claims and delay: managing change on site
Foreign exchange and treasury operations
Technology governance and change control
Change talk and readiness
Habit change and behaviour design

People and Incentives

Employee and manager self-service
Workforce reporting and storytelling with data
Cost of workforce and ROI of HR interventions
Workforce planning and the capability gap
Employee engagement and what actually drives it
Communicating risk to the workforce
Innovation culture, incentives and psychological safety
Workforce and shift management in retail
Decision support and insight
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain

Sustainability

Corporate social responsibility and ESG
Reporting automation
Sustainability and environmental duty
Environmental management systems (ISO 14001)
Environmental legal compliance
Environmental monitoring and reporting
Continuous environmental improvement
Integration with quality and environment
Supply markets and the enabling environment
Sustainable procurement principles and standards
Environmental, social and governance (ESG)
Psychodynamic and psychoanalytic approaches
Monitoring sustainability outcomes
Professional roles, boundaries and settings
Ethical principles and codes of practice

Learning and Research

Learning strategy and business alignment
Learning cultures and the learning organisation
Blended and hybrid learning design
Motivation and self-directed learning
Training needs analysis and learning strategy
Evaluating learning impact (Kirkpatrick, ROI)
Instructional design and blended learning
Knowledge management and capability building
Learning technologies and the LMS
Learning transfer and capability building
Minimum viable offer and validated learning
The learning and development profession
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Managing boundaries and dual relationships

Markets and Customers

Data protection and customer privacy
Data, analytics and customer insight
Customer segmentation and needs analysis
Customer journey and experience design
Brand and corporate reputation
Spend analysis and segmentation
Supply market analysis
Market attractiveness and country assessment
HR's role in culture, values and employer brand
Pay structures, benchmarking and market pricing
Value innovation and uncontested market space
Regulatory compliance and market requirements
Peer support and consultation
Sustaining ethical, effective practice
Ethical frameworks and codes of practice

Selling Practice

Funnel, pipeline and conversion metrics
Commercial negotiation and value capture
Designing a marketing or sales strategy
Key account management strategy
Account planning and whitespace analysis
Managing large and complex accounts
Sales analytics and forecasting tools
E-commerce and marketplace selling
Field sales and territory management
Sponsorship and negotiation selling
Negotiation with clients and partners
Talent sourcing channels and pipelines
Offer management, negotiation and pre-boarding
Duty of care and risk management
Setting goals, roles and accountability

Customer Experience

Prioritising experience investments
Customer and journey analysis
Designing a service or experience improvement
Customer experience strategy
Customer journey mapping
Customer service technology stack
Relationship management and retention
Customer loyalty and advocacy
Loyalty programmes and rewards
Team leadership in customer service
Retention, loyalty and lifetime value
Complaints, accountability and fitness to practise
Customer success and retention
Customer experience and journey mapping
Customer experience transformation

Digital Channels

Digital and self-service transformation
Self-service and digital support
Social media customer care
Technology selection and integration
Emerging service technologies
Digital, mobile and internet banking
Digital disruption and the future of banking
Digital transformation in banking
Branch-to-digital migration
Digital banking platforms and APIs
Payment technology and switches
Digital and market transformation
Digital advisory, e-extension and mobile services
Automation, RPA and straight-through processing
Cybersecurity and fraud technology

Evidence and Analytics

Record-keeping and data protection
Portfolio of evidence and reflective practice
Data-driven decision support and analytics
Net Promoter Score and satisfaction metrics
Service analytics and dashboards
Text and interaction analytics
Data privacy and consent
Influencing and presenting insights
Data ethics and customer privacy
Service quality and turnaround metrics
Data analytics in audit
Yield, productivity and profitability metrics
Data quality, analysis and reporting
Legal responsibilities and professional bodies
Evidence, judgement and scepticism

Commercial Finance

Cost of capital and WACC
Capital structure and financing decisions
Financial modelling and scenario analysis
Public, private and non-profit governance
Options appraisal and cost-benefit
Cost of accidents and prevention value
Legal, cost and feasibility analysis
Make-versus-buy and total cost of ownership
Cost and price analysis
Transfer pricing basics
Transfer pricing documentation
Loan structuring, pricing and covenants
Funds transfer pricing
Development banking and project finance
SME lending and value-chain finance

Distribution and Supply

Digital procurement and the future of the profession
Supply market analysis and Porter’s forces
Real estate marketing channels and property portals
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Client feedback and satisfaction
Procurement and stock management for health commodities
Conflicts of interest and procurement ethics
Go-to-market and channel strategy
Omnichannel and channel management
Touchpoint and channel design
Operational efficiency and channel management
Banking products, services and delivery channels
Supply analysis, gaps and scenario planning

Communication

Evidence-based improvement
Financial reporting frameworks (IFRS/GAAP)
Integrated and sustainability reporting
Reporting quality and governance
Communicating financial results
Professional case study and presentation
Communicating with families and carers
Professional writing and reports
Psychoeducation and public communication
Writing advisory reports that drive decisions
Reporting to boards and executives
Managing risk and difficult cases
Facilitation, training and public presentation skills
Communicating technical information to diverse audiences
Professional report writing and presentation

Leadership and Teams

Portfolio and resource management systems
Document and configuration management
Programme management principles
Portfolio management and prioritisation
Value management and business value
Leading project teams
Team development and effectiveness
Driving effective, ethical outcomes
Coaching and developing team members
Managing virtual and cross-cultural teams
Building high-performing project teams
Front office and reservations management
Designing and facilitating groups
Psychoeducation and workshops
Social media management: platforms, communities and algorithms

Performance and Targets

High-performance team rituals and cadence
Retail performance metrics: sales densities, conversion and basket
Project KPIs and performance metrics
Managing schedule and budget performance
Setting objectives and marketing KPIs
Marketing and sales KPIs and dashboards
Dashboards and performance reporting
Capacity and performance management
Setting objectives, indicators and targets
Linking CX to business performance
Service KPIs: CSAT, NPS, CES, SLAs
Performance measurement and KPI dashboards
Objective setting: KPIs, OKRs and cascading goals
Continuous feedback and performance conversations
Appraisal, calibration and managing underperformance

Capability Development

Proposal development and donor reporting
Attachment and developmental theory
Working with organisations on wellbeing
Lessons learned and development
Wellbeing and resilience coaching
Measuring coaching outcomes
Scaling delivery capability
Schedule development and optimisation
Sales enablement and coaching
Designing an intervention or programme
Ethical, risk and feasibility considerations
Talent review and succession in practice
Creating a coaching culture
Delegating for development
Managing resistance and capability building

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Automotive Sales Professional principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CASP certification?

The Certified Automotive Sales Professional (CASP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CASP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CASP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CASP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CASP certification?

The Certified Automotive Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CASP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CASP?

The Certified Automotive Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CASP?

The Certified Automotive Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CASP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CASP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CASP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Automotive Sales Professional

Certified Automotive Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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