What is the Certified Healthcare Sales Professional?

The Certified Healthcare Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Healthcare Sales Professional in Switzerland

Executive Summary

Certified Healthcare Sales Professional

Designed for today’s high-impact professionals, the Certified Healthcare Sales Professional (CHESP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHESP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Healthcare Sales Professional

Acronym

CHESP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Healthcare Sales Professional

Certified Healthcare Sales Professional: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Pipeline and opportunity management

Pipeline and opportunity management · Sales forecasting · Analytical techniques and bias · Managing distributors and channel partners

3

Sales forecasting

Sales forecasting · Preparing financial statements · Financial reporting frameworks (IFRS/GAAP) · Interpreting financial statements

4

B2B, B2C and B2B2C selling

Reporting quality and governance · Management accounts and dashboards · Budget vs actual and variance · Cost and profitability analysis

5

Channel and partner sales

Professional roles, boundaries and settings · Ethical principles and codes of practice · E-commerce and marketplace selling · Session and lesson planning

6

Retail, merchandising and category growth

Complaints, accountability and fitness to practise · E-commerce and marketplace selling · Legal responsibilities and professional bodies · Key account management and account planning

7

E-commerce and marketplace selling

E-commerce and marketplace selling · Client feedback and satisfaction · Field sales and territory management · Campaign planning and the content calendar

8

Operations and Delivery

Resource efficiency and circularity · Climate-smart agriculture: productivity, adaptation, mitigation · Risk management planning · The finance operating model and business partnering

9

Communication and Influence

Feedback and developmental conversations · Influencing and safety leadership · Negotiation and conflict management · Professional presentation and pitching

10

Change and Innovation

Driving measurable financial improvement · Continuous improvement of finance processes · Driving effective, ethical outcomes · Continuous improvement cycles

11

Data and Measurement

Data ethics, privacy and responsible analytics · Predictive safety analytics · Strategy execution and the balanced scorecard · Measurement and analytics for media and social campaigns

12

Financial Acumen

The finance function and digital transformation · Building a finance career and professional development · Financial strategy and capital allocation · Financial risk: credit, market, liquidity, operational

13

Risk and Governance

Psychoeducation and workshops · Environmental, social and governance (ESG) · Likelihood, impact and risk rating · Intelligence-led risk assessment

14

Stakeholders and Partners

Stakeholders, agency and accountability · Board reporting and information flows · Onboarding and induction programme design · Categories of spend and stakeholders

15

Digital and Technology

Digital procurement and the future of the profession · Electric and hybrid vehicles: what changes for the market · Telehealth and digital care delivery · Water supply systems: sources, treatment and distribution

16

Ethics and Integrity

Ethics and treating customers fairly in insurance · Real estate regulation, licensing and professional conduct · Regulation, ethics and misinformation in media and telecoms · Sustaining ethical, effective practice

17

Self-Leadership

Treatment planning and review · Self-awareness and the leader's identity · AI and personalisation in marketing · Portfolio of evidence and reflective practice

18

People Administration

Loyalty programmes and rewards · Performance management in service · NGO financial management and budget-versus-actual discipline · Capacity and performance management

19

Customers and Markets

SEO and search marketing · Customer lifetime value and profitability · Market research design and methods · Customer experience and journey mapping

20

Projects and Delivery

Programme management principles · Programme governance and assurance · Measuring programme success · Leading project teams

21

Inclusion and Culture

Change talk and readiness · Goal setting and action planning · Climate-smart agriculture and seasonal risk · Entrepreneurship and start-ups in agriculture

22

Legal and Policy

Accounting concepts, principles and the regulatory landscape · Managing audit and regulator relationships · The regulatory and legal environment · Regulatory change management

23

Cross-Cultural Leadership

Managing virtual and cross-cultural teams · Global and comparative HR contexts · Writing advisory reports that drive decisions · Business case and strategic alignment

24

Suppliers and Partners

Vendor, venue and supplier contracting for events · Procurement and asset management under donor rules · Procurement and contract value · Procurement and contract management

25

Sustainability

Market analysis and environmental scanning · Monitoring sustainability outcomes · Corporate social responsibility and community impact · Housing, welfare and environmental management

26

Public and Community Context

Accountability and follow-through · Facilitation, training and public presentation skills · Group dynamics, facilitation and community mobilisation · Customer and community engagement

27

Knowledge and Learning

Professional documentation and presentation · Farm records, bookkeeping and management accounting · Outcome and process measures · Record-keeping and management accounting

28

Leadership and Management

Managing team performance and dynamics · High-performance team rituals and cadence · Ethics and responsible leadership · Delegating for development

29

People and Capability

Engagement, motivation and energisers · Career and talent development · Measuring coaching and mentoring impact · Capability and skills frameworks

30

Strategy and Direction

Competitive analysis and differentiation · Product and portfolio strategy · Go-to-market and channel strategy · Measuring growth and transformation impact

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Pipeline and opportunity management — applied to your own work
Sales forecasting — applied to your own work
B2B, B2C and B2B2C selling — applied to your own work
Channel and partner sales — applied to your own work
Retail, merchandising and category growth — applied to your own work
E-commerce and marketplace selling — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Healthcare Sales Professional — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CHESP certification?

The Certified Healthcare Sales Professional (CHESP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHESP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHESP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHESP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHESP certification?

The Certified Healthcare Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHESP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHESP?

The Certified Healthcare Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHESP?

The Certified Healthcare Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHESP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHESP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHESP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CHESP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Healthcare Sales Professional

Certified Healthcare Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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