What is the Certified Public Relations Specialist?

The Certified Public Relations Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Public Relations Specialist (CPURS)

Executive Summary

Certified Public Relations Specialist

Designed for today’s high-impact professionals, the Certified Public Relations Specialist (CPURS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CPURS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Public Relations Specialist

Acronym

CPURS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Public Relations Specialist

Certified Public Relations Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Brand, Positioning and Responsible Claims

Consultative selling and understanding the buyer · Responsible marketing: claims, consumer protection and privacy · Brand strategy, identity and equity · Handling objections and the psychology behind them

3

Buyer psychology and behavioural economics in selling

Buyer psychology and behavioural economics in selling · Sales forecasting and pipeline hygiene · Sales compensation and incentive design · Complaint handling and service recovery

4

Sales enablement, coaching and win-loss review

Sales enablement, coaching and win-loss review · The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Service standards, levels and measuring service

5

Marketing attribution, incrementality and return

Marketing attribution, incrementality and return · Responsible marketing: claims, consumer protection and privacy · Closing, buying signals and securing commitment · Preparing financial statements

6

Marketing strategy and the mix

Marketing strategy and the mix · Brand strategy, identity and equity · Decision support and insight · Troubleshooting and readiness

7

Value proposition and messaging

Value proposition and messaging · Professional roles, boundaries and settings · Integrated marketing communications · Consultative and solution selling

8

Self-Leadership

Self-service analytics · Communication and interpersonal skills · Digital and self-service transformation · Self-service and digital support

9

People Administration

The sales pipeline and forecasting discipline · NGO financial management and budget-versus-actual discipline · Capacity and performance management · The customer experience (CX) discipline

10

Customers and Markets

Marketing measurement and attribution · Customer journey mapping and service design · Customer retention, loyalty and lifetime value · Route to market and channel design

11

Projects and Delivery

Telehealth and digital care delivery · Ethical frameworks and codes of practice · Projects and expansion: connecting the unserved · Real estate development and project appraisal

12

Inclusion and Culture

Team diversity and inclusion · Creating a coaching culture · Duty of care and risk management · Policy, institutions and the enabling environment for agriculture

13

Legal and Policy

Legal, cost and feasibility analysis · Contractor and visitor safety · Policy, planning and objectives · Legal and other requirements

14

Cross-Cultural Leadership

Cross-cultural communication · Managing virtual and cross-cultural teams · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Global and comparative HR contexts

15

Suppliers and Partners

Public versus private procurement · Supply markets and the enabling environment · Digital procurement and the future of the profession · Sustainable procurement principles and standards

16

Sustainability

Sustainability and climate responsibility · Environmental monitoring and reporting · Continuous environmental improvement · Integration with quality and environment

17

Public and Community Context

Corporate responsibility and community · Proposal development and donor reporting · Psychoeducation and public communication · Media and public communication

18

Knowledge and Learning

Records management and retention · Training needs analysis and learning strategy · Knowledge management and capability building · Employment law, contracts and HR documentation

19

Leadership and Management

Ethical, risk and feasibility considerations · Implementation planning and risk management · Data-driven decision support and analytics · Cold chain, packaging and shelf-life management

20

People and Capability

Feedback and developmental conversations · Career and talent development · Measuring coaching and mentoring impact · Capability and skills frameworks

21

Strategy and Direction

Wellbeing and holistic health strategy · Vision, mission and strategic intent · Competitive strategy and positioning · Business model design and innovation

22

Operations and Delivery

Tender planning and documentation · What service quality actually means to a customer · Frontline coaching, quality monitoring and team culture · Business process mapping

23

Communication and Influence

Continuous feedback and performance conversations · Safety communication and campaigns · Influencing and safety leadership · Communicating risk to the workforce

24

Change and Innovation

Emerging tools and innovation · Change control and configuration · Organisational change management · Change and adoption in projects

25

Data and Measurement

Data ethics, privacy and responsible analytics · People analytics done honestly · People analytics and HR measurement · Evidence-based practice

26

Financial Acumen

Financial reporting frameworks (IFRS/GAAP) · Interpreting financial statements · Budget vs actual and variance · Cost and profitability analysis

27

Risk and Governance

Process and control documentation · Governance and the three lines model · Fraud risk and controls · Control monitoring and reporting

28

Stakeholders and Partners

Shareholder and stakeholder rights · Board reporting and information flows · The business partner and centre-of-excellence model · Onboarding and induction programme design

29

Digital and Technology

Scaling technologies and business models · Digital advisory, e-extension and mobile services · Traceability, recall and quality assurance systems · Closed-loop feedback systems

30

Ethics and Integrity

Anti-corruption and financial-crime ethics · Responsible and sustainable banking · Data ethics and customer privacy · Bribery, corruption and conduct risk

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Brand, Positioning and Responsible Claims — applied to your own work
Buyer psychology and behavioural economics in selling — applied to your own work
Sales enablement, coaching and win-loss review — applied to your own work
Marketing attribution, incrementality and return — applied to your own work
Marketing strategy and the mix — applied to your own work
Value proposition and messaging — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Public Relations Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CPURS certification?

The Certified Public Relations Specialist (CPURS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CPURS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CPURS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CPURS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CPURS certification?

The Certified Public Relations Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CPURS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CPURS?

The Certified Public Relations Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CPURS?

The Certified Public Relations Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CPURS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CPURS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CPURS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CPURS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Public Relations Specialist

Certified Public Relations Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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