What is the Certified Agricultural Marketer?

The Certified Agricultural Marketer is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Agriculture & Agribusiness.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Agricultural Marketer (CAMA)

Executive Summary

Certified Agricultural Marketer

Designed for today’s high-impact professionals, the Certified Agricultural Marketer (CAMA) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in crop and livestock production, agribusiness management and sustainable farming systems.

This 10 Weeks programme is structured around FAO Good Agricultural Practices, GlobalG.A.P. and recognised agricultural and extension standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CAMA holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Agricultural Marketer

Acronym

CAMA

Who Should Enrol?

Agronomists and Farm Managers
Agricultural Extension and Advisory Officers
Agribusiness and Value-Chain Professionals
Cooperative and Rural Development Practitioners

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior agronomy, farm management and agribusiness leadership roles

Professional Recognition

Credential aligned with FAO Good Agricultural Practices, GlobalG.A.P. and recognised agricultural and extension standards

Leadership Capability

Develop the strategic and operational skills to lead complex crop and livestock production functions

Organisational Impact

Design and implement crop and livestock production systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to crop and livestock production

Global Employability

Qualify for crop and livestock production roles across agribusinesses, cooperatives, NGOs, research institutions and government agencies worldwide

Competency Framework

Core Competencies You Will Develop

✦Crop and Soil Science, Agronomy and Land Management

✦Livestock, Animal Husbandry and Veterinary Fundamentals

✦Farm Business Management, Value Chains and Markets

✦Sustainable, Climate-Smart and Regenerative Agriculture

✦Agricultural Extension, Advisory Services and Rural Development

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Professional Context of Certified Agricultural Marketer

Certified Agricultural Marketer: industry context, trends and professional standards · The agricultural sector: systems, actors and global food value chains · Professional roles, ethics and standards for agricultural practitioners · Agroecological zones, farming systems and enterprise selection

2

Market linkages and aggregation

Post-harvest loss and handling · Contract farming and out-grower schemes · Agro-processing and value addition · Farmer organisation, aggregation and cooperatives

3

Contract farming and out-grower schemes

Contract farming and out-grower schemes · Agro-processing and value addition · Export readiness and standards · Agricultural value chains and market linkages

4

Agro-processing and value addition

Agro-processing and value addition · Export readiness and standards · Trade, logistics and incoterms · Demand analysis and market intelligence

5

Export readiness and standards

Export readiness and standards · Trade, logistics and incoterms · Demand analysis and market intelligence · Soil testing, interpretation and fertility mapping

6

Trade, logistics and incoterms

Trade, logistics and incoterms · Demand analysis and market intelligence · Branding and product differentiation · Weed ecology and integrated weed management

7

Demand analysis and market intelligence

Demand analysis and market intelligence · Branding and product differentiation · Inclusive and fair value chains · Feed, fodder and livestock nutrition

8

Public and Community Context

Policy and public engagement · Public consultation and engagement · Governance in state, donor-funded and family-owned entities · Public speaking and thought leadership

9

Knowledge and Learning

Livestock records, performance and productivity metrics · Extension method and farmer-led learning · Farm records, data and precision decisions · Agri-enterprise planning and farm records

10

Leadership and Management

Integrated pest management (IPM) principles and practice · Equipment maintenance, safety and cost management · Precision agriculture principles and site-specific management · Farm management information systems and data platforms

11

People and Capability

Measuring coaching and mentoring impact · Capability and skills frameworks · Policy development and drafting · Leadership and management development

12

Strategy and Direction

Scaling and growth strategies · Category management and strategy development · Sourcing strategies and portfolio (Kraljic) · Negotiation strategy and planning

13

Operations and Delivery

Infrastructure planning for water and mechanisation · Water, irrigation and water productivity · Livestock husbandry and productivity · Climate-smart agriculture: productivity, adaptation, mitigation

14

Communication and Influence

Client feedback and satisfaction · Communicating with families and carers · Managing expectations and influence · Conflict resolution and negotiation

15

Change and Innovation

Soil chemistry, pH and cation exchange capacity · Habit change and behaviour design · Emerging tools and innovation · Change control and configuration

16

Data and Measurement

Predictive safety analytics · Risk treatment and countermeasures · Retail performance metrics: sales densities, conversion and basket · Comparable sales analysis and market evidence

17

Financial Acumen

Market linkage, aggregation and value chains · Agricultural finance, credit and insurance · The farm as a business: cost, margin and enterprise choice · Agricultural value chain analysis

18

Risk and Governance

Agricultural trade, standards and export compliance · Grading, standards and food safety compliance · Governance of service standards · Corporate governance in banks

19

Stakeholders and Partners

Finance business partnering and decision support · Stakeholders, agency and accountability · Board and executive reporting · Regulator and investor relations

20

Digital and Technology

Market systems and price discovery · Appropriate and small-scale mechanisation technologies · Demonstration, on-farm trials and technology transfer · Automation, RPA and straight-through processing

21

Ethics and Integrity

Animal welfare standards and ethical husbandry · Professional ethics in customer service · Professional ethics and banking conduct · Treating customers fairly and market conduct

22

Self-Leadership

AI and personalisation in marketing · Managing growth, risk and resilience · Digital and self-service transformation · Self-service and digital support

23

People Administration

Loyalty programmes and rewards · Performance management in service · Contract performance management after award · NGO financial management and budget-versus-actual discipline

24

Customers and Markets

Market access, buyers and contract farming · Automotive marketing and lead generation · Customer loyalty and repeat purchase in retail · Service quality and the passenger experience in transport

25

Projects and Delivery

Programme governance and assurance · Measuring programme success · Communicating financial results · Building high-performing project teams

26

Inclusion and Culture

Climate-smart agriculture and seasonal risk · Climate-smart agriculture and land degradation · Safety culture, leadership and behaviour · Team diversity and inclusion

27

Legal and Policy

Regulation, ethics and misinformation in media and telecoms · Ethical principles and codes of practice · Vendor, venue and supplier contracting for events · Managing boundaries and dual relationships

28

Cross-Cultural Leadership

Cross-cultural communication · Managing virtual and cross-cultural teams · Global and comparative HR contexts · Livestock production, health and herd economics

29

Suppliers and Partners

Input supply, agro-dealers and last-mile distribution · Procurement and supply chain: scope and value · Procurement’s contribution to organisational strategy · Supply markets and the enabling environment

30

Sustainability

Evidence-based improvement · Environmental governance and climate risk · Governance of ESG and reporting · ESG, sustainability reporting and corporate responsibility

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Market linkages and aggregation — applied to your own work
Contract farming and out-grower schemes — applied to your own work
Agro-processing and value addition — applied to your own work
Export readiness and standards — applied to your own work
Trade, logistics and incoterms — applied to your own work
Demand analysis and market intelligence — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Agricultural Marketer — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CAMA certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with FAO Good Agricultural Practices, GlobalG.A.P. and recognised agricultural and extension standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CAMA?

This certification is ideal for Agronomists and Farm Managers, Agricultural Extension and Advisory Officers, Agribusiness and Value-Chain Professionals and Cooperative and Rural Development Practitioners, and other professionals seeking to formalise their expertise in crop and livestock production, agribusiness management and sustainable farming systems with a globally recognised credential.

How long does the CAMA certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CAMA internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with FAO Good Agricultural Practices, GlobalG.A.P. and recognised agricultural and extension standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CAMA certification?

The Certified Agricultural Marketer is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CAMA certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CAMA?

The Certified Agricultural Marketer is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CAMA?

The Certified Agricultural Marketer carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CAMA while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CAMA?

Graduates progress towards senior agronomy, farm management and agribusiness leadership roles. The CAMA strengthens your expertise in crop and livestock production, agribusiness management and sustainable farming systems and positions you for advancement across agribusinesses, cooperatives, NGOs, research institutions and government agencies.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Farm Operations Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Agribusiness Manager

NGO Sector

“

I earned my CAMA while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Agricultural Extension Lead

Government

Certified Agricultural Marketer

Certified Agricultural Marketer

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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