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🤝 Customer Experience  ·  Executive

Certified UX and Customer Usability Specialist

Online Certification  ·  12 Weeks  ·  Globally Recognised  ·  (CUSE)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
Executive Summary

Certified UX and Customer Usability Specialist

Designed for today’s high-impact professionals, the Certified UX and Customer Usability Specialist (CUSE) delivers a rigorous Executive-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in customer service, contact-centre operations and customer experience.

This 12 Weeks programme is structured around recognised customer-experience and service-quality standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CUSE holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified UX and Customer Usability Specialist
Acronym
CUSE
Category
Customer Experience
Level
Executive
Duration
12 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Customer Service Representatives
  • Contact-Centre and Front-Office Staff
  • Customer Experience Professionals
  • Service and Support Team Leaders
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior customer-experience and service-operations roles
Professional Recognition
Credential aligned with recognised customer-experience and service-quality standards
Leadership Capability
Develop the strategic and operational skills to lead complex customer service functions
Organisational Impact
Design and implement customer service systems that drive performance and measurable results
Compliance Readiness
Master the standards, compliance and ethical governance central to customer service
Global Employability
Qualify for customer service roles across corporates, retail, banks, telecoms and service organisations worldwide
Competency Framework

Core Competencies You Will Develop

Customer Service Excellence and Standards
Contact Centre and Multichannel Operations
Complaint Handling and Service Recovery
Customer Experience Design and Journey Mapping
Service Quality, Metrics and Continuous Improvement
Professional Ethics and Governance
Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

1
Foundations and Strategic Context of Certified UX and Customer Usability Specialist
  • Certified UX and Customer Usability Specialist: industry context, trends and professional standards
  • Customer service and experience principles
  • The value of customer-centricity
  • Customer expectations and satisfaction
  • The customer experience (CX) discipline
  • Roles, standards and professional conduct
  • Service in the omnichannel era
  • Linking CX to business performance
  • Ethics and fair customer treatment
  • Service culture and brand promise
  • Career pathways and professional development
2
Selling by Diagnosis
  • Consultative selling and understanding the buyer
  • The sales pipeline and forecasting discipline
  • Value proposition and differentiation
  • CRM, sales operations and data discipline
  • Service standards, levels and measuring service
  • Voice of the customer and acting on feedback
  • Expanding into regional and export markets
  • Segmentation, targeting and the useful segment
  • Pricing, price architecture and discounting
  • Route to market and channel design
  • Marketing measurement and attribution
  • Customer journey mapping and service design
  • Customer retention, loyalty and lifetime value
  • Complaint handling and service recovery
  • Brand, reputation and communications
3
Customer Journey and Recovery
  • Customer journey mapping and service design
  • Complaint handling and service recovery
  • Customer retention, loyalty and lifetime value
  • Managing distributors and channel partners
  • Commercial ethics and responsible selling
  • Market research and customer insight methods
  • Campaign planning and the content calendar
  • Digital channels and performance marketing economics
  • Negotiation and closing commercial deals
  • Key account management and account planning
  • Tenders, proposals and the bid decision
  • Launching a product into a market
4
Measurement and Responsible Practice
  • Marketing measurement and attribution
  • Commercial ethics and responsible selling
  • Customer retention, loyalty and lifetime value
5
Segmentation and Proposition
  • Segmentation, targeting and the useful segment
  • Value proposition and differentiation
  • Brand, reputation and communications
6
Pricing and Value
  • Pricing, price architecture and discounting
  • Value proposition and differentiation
  • Marketing measurement and attribution
7
Route to Market
  • Route to market and channel design
  • Segmentation, targeting and the useful segment
  • Pricing, price architecture and discounting
8
Legal and Terms
  • Designing a governance, compliance or policy solution
  • Risk, legal and feasibility analysis
  • Policy cycle and evidence-based policy
  • Research methods for policy
  • Policy development and drafting
  • Employment law framework and contracts of employment
  • Health and safety legal duties
  • Employment relationship and the psychological contract
  • Designing an HR intervention or policy
  • Consulting skills and contracting with the business
  • Preparing financial statements
  • Legal and ethical protection
  • Financial reporting frameworks (IFRS/GAAP)
  • Interpreting financial statements
  • Integrated and sustainability reporting
9
Campaigns and Projects
  • Discovery-driven planning and assumption testing
  • Product launch and go-to-market sequencing
  • Operational planning and execution discipline
  • Personal leadership development planning
  • Operational planning and resource management
  • Project and programme oversight
  • Operational planning and workflow management
  • Leading procurement projects and change
  • Value and savings programmes
  • Transport modes, planning and optimisation
  • Demand planning and forecasting
  • Range planning and category management
  • Mine planning and methods: surface and underground
  • Management accounts and dashboards
  • Budget vs actual and variance
10
Operations
  • Healthcare quality, safety and accreditation
  • Reporting quality and governance
  • Cost and profitability analysis
  • Outcome and process measures
  • Quality and delivery metrics
  • Delivery, quality and stakeholder plan
  • Quality planning and assurance
  • Quality control and continuous improvement
  • Integrated risk and quality control
  • Data quality and governance
  • Forecasting and planning
  • The vehicle sales process from enquiry to delivery
  • In-process quality control and inspection
  • Industrial utilities, energy and process safety interfaces
  • Communicating financial results
11
Relationships and Partners
  • Strategic customer relationships
  • Managing boundaries and dual relationships
  • The project environment and stakeholders
  • Stakeholder and sponsor management
  • Stakeholder rights and fair treatment
  • Stakeholder identification and analysis
  • Stakeholder engagement strategy
  • Managing expectations and influence
  • Building project relationships
  • Influencer and affiliate marketing
  • Building strategic customer relationships
  • Influencing and negotiation with stakeholders
  • Partnering and co-creation with customers
  • Negotiation with clients and partners
  • Attachment and developmental theory
12
Ethics and Conduct
  • Regulation, ethics and misinformation in media and telecoms
  • Ethical principles and codes of practice
  • Sustaining ethical, effective practice
  • Ethical frameworks and codes of practice
  • Legal responsibilities and professional bodies
  • Driving effective, ethical outcomes
  • Ethical, risk and feasibility considerations
  • Ethics of technology in practice
  • Building trust and engagement
  • Professional ethics and responsibility (PMI)
  • Conflicts of interest and procurement ethics
  • Professional standards and ethics (CIPS)
  • Sustainability and responsible sourcing
  • Fair trade and responsible supply
  • Ethics and professional conduct in security
13
International Markets
  • Cross-cultural and global inclusion
  • Professional roles, boundaries and settings
  • Peer support and consultation
  • Client feedback and satisfaction
  • International and cross-border tax
  • Lessons learned and development
  • Designing and facilitating groups
  • Global sourcing and trade
  • Psychoeducation and workshops
  • Transfer pricing and international tax
  • Cross-border data and transfers
  • Global sourcing and international trade
  • Global and comparative HR contexts
  • Working with organisations on wellbeing
14
Change and Adoption
  • Baseline setting and change control
  • Sales and marketing transformation
  • Measuring growth and transformation impact
  • Designing an intervention or programme
  • Professional case study and presentation
  • Digital and market transformation
  • Behaviour change and adoption of innovations
  • Customer experience transformation
  • Digital and self-service transformation
  • Measuring CX transformation impact
  • Digital transformation in banking
  • Risk assessment and safety planning
  • Digital transformation and IT strategy
  • Procurement transformation and operating models
  • Variations, claims and delay: managing change on site
15
People and Incentives
  • Innovation culture, incentives and psychological safety
  • Workforce and shift management in retail
  • Goal setting and contracting
  • Workforce management and scheduling
  • Workforce planning and scheduling
  • Employee experience and engagement
  • Customer and employee satisfaction
  • Employee engagement models and drivers
  • The employee lifecycle and HR value chain
  • Strategic workforce planning and demand forecasting
  • Communicating risk to the workforce
  • Belonging, culture and employee resource groups
  • Data protection and employee privacy
16
Sustainability
  • Market analysis and environmental scanning
  • Sustainability and responsible marketing
  • Treatment planning and review
  • Managing complexity and comorbidity
  • Monitoring sustainability outcomes
  • Monitoring, evaluation and sustainability plan
  • Sustainability certification and standards
  • Responsible and sustainable banking
  • Sustainable and green banking
  • Control environment and risk assessment
  • Emerging assurance areas (ESG)
  • Workplace and organisational contexts
  • The regulatory and legal environment
  • Trends: ESG, transparency and stakeholder capitalism
  • Responsible and sustainable governance
17
Learning and Research
  • Complaint data and learning
  • Cognitive load and learning science
  • The learning and development profession
  • Learning strategy and business alignment
  • Learning cultures and the learning organisation
  • Blended and hybrid learning design
  • Motivation and self-directed learning
  • Training needs analysis and learning strategy
  • Knowledge management and capability building
  • Minimum viable offer and validated learning
  • Monitoring, evaluation and learning for accountability
  • Change talk and readiness
  • Lessons learned and knowledge management
18
Markets and Customers
  • Team leadership in customer service
  • Customer onboarding and lifecycle
  • Customer and community engagement
  • Treating customers fairly and market conduct
  • Data ethics and customer privacy
  • Market and interest-rate risk
  • Know Your Customer and enhanced due diligence
  • Data protection and customer privacy
  • Data, analytics and customer insight
  • Customer segmentation and needs analysis
  • Customer journey and experience design
  • Customer effort and sentiment analysis
  • CRM systems and customer data
  • Customer service technology stack
  • Social media customer care
19
Selling Practice
  • Managing large and complex accounts
  • Sales analytics and forecasting tools
  • E-commerce and marketplace selling
  • Field sales and territory management
  • Sponsorship and negotiation selling
  • Leading campaigns and sales projects
  • Team leadership in sales and marketing
  • Negotiation with buyers, suppliers and financiers
  • Goal setting and action planning
  • Habit change and behaviour design
  • Complaints, redress and accountability
  • Account planning and whitespace analysis
  • Negotiation and influencing
  • Regulatory duty and accountability
  • Relationship management and cross-selling
20
Customer Experience
  • Destination, venue and experience products
  • Customer retention in the vehicle ownership cycle
  • Customer loyalty and repeat purchase in retail
  • Accountability and follow-through
  • Complaints, accountability and fitness to practise
  • Customer success and retention
  • Customer experience and journey mapping
  • Journey and process redesign
  • Professional ethics in customer service
  • Customer service and CX strategy
  • Prioritising experience investments
  • Retention, loyalty and lifetime value
  • Interaction and experience design
  • Buyer behaviour and the customer journey
  • Journey management and tracking
21
Digital Channels
  • Telehealth and digital care delivery
  • Wellbeing and resilience coaching
  • Automation in project delivery
  • Emerging project technologies
  • Digital disruption and modern go-to-market
  • Digital and data-driven go-to-market
  • Digital marketing strategy
  • Email and marketing automation
  • Marketing technology stack
  • CRM and marketing automation platforms
  • Scaling technologies and business models
  • Social media management: platforms, communities and algorithms
  • Digital advisory, e-extension and mobile services
  • Self-service and digital support
  • Technology selection and integration
22
Evidence and Analytics
  • Measuring coaching outcomes
  • Analytical techniques and bias
  • Data visualisation for finance
  • Decision support and insight
  • Psychodynamic and psychoanalytic approaches
  • Strengths, flow and engagement
  • Record-keeping and data protection
  • Evidence-based improvement
  • Evidence-based practice
  • Evidence-based practice and research literacy
  • Psychometric and screening tools
  • Text and interaction analytics
  • Data privacy and consent
  • Service quality and turnaround metrics
  • Data analytics in audit
23
Commercial Finance
  • Make-versus-buy and total cost of ownership
  • Cost and price analysis
  • Logistics performance and cost control
  • Transfer pricing basics
  • Transfer pricing documentation
  • NGO financial management and budget-versus-actual discipline
  • Insurance pricing, premiums and loadings
  • Pricing tours, events and sponsorships
  • Vehicle financing, insurance and total cost of ownership conversations
  • Costing production: standard costs, variances and the true cost of scrap
  • Non-revenue water, metering and cost recovery
  • Financial acumen: budgets, P&L and cash
  • Cost management and value creation
  • Managing budgets and resources
  • Pricing, promotions and markdowns in retail
24
Distribution and Supply
  • Inventory management and optimisation
  • Sustainable procurement principles and standards
  • Real estate marketing channels and property portals
  • Procurement and asset management under donor rules
  • Water supply systems: sources, treatment and distribution
  • The retail landscape: formats, channels and the informal market
  • Meaning, purpose and values
  • Data, records and confidentiality tech
  • Procurement and stock management for health commodities
  • Procurement and contract value
  • Procurement and contract management
  • Digital procurement and the future of the profession
  • Team leadership in procurement
  • Digital procurement roadmaps
  • Supply market analysis and Porter’s forces
25
Communication
  • Reporting to leadership
  • Media and public communication
  • Practice management systems
  • Facilitation, training and public presentation skills
  • Communicating technical information to diverse audiences
  • Professional report writing and presentation
  • Communication and interpersonal skills
  • The banking system, intermediation and financial markets
  • Professional and persuasive communication
  • Transaction monitoring and suspicious reporting
  • Regulatory reporting and audits
  • Dashboards and performance reporting
  • Professional presentation and pitching
  • Control monitoring and reporting
  • Crisis communications
26
Leadership and Teams
  • Management and board reporting
  • Influencing and safety leadership
  • Emerging tools and innovation
  • Environmental management systems (ISO 14001)
  • Working with referrers and multidisciplinary teams
  • Management review and improvement
  • Leadership versus management and when each is needed
  • Situational and adaptive leadership
  • Values, purpose and authentic leadership
  • Resilience, wellbeing and stress management
  • Aligning teams around strategy
  • Key account management strategy
  • Renewals and churn management
  • Tender and bid management
  • Capacity and performance management
27
Performance and Targets
  • Performance management in service
  • Coaching for performance
  • Banking KPIs and branch scorecards
  • Social performance and outreach
  • Measuring IT value and performance
  • Performance and dispute management
  • Performance scorecards and reviews
  • Investment principles and objectives
  • Logistics KPIs and cost control
  • Planning performance and service
  • Performance management systems and cycles
  • Performance management systems and KPIs
  • Managing performance day to day
  • Contract performance and exit
  • Retail performance metrics: sales densities, conversion and basket
28
Capability Development
  • Coaching and quality monitoring
  • Training and capability building
  • Development banking and project finance
  • Message development and testing
  • Supplier development and innovation
  • The working alliance and coaching presence
  • The boundary between coaching and therapy
  • Questioning, listening and the coach’s restraint
  • Goal setting and behavioural change in coaching
  • Feedback, challenge and psychological safety in coaching
  • Mentoring, sponsorship and developmental relationships
  • Category management and strategy development
  • Supplier development and improvement
  • Real estate development and project appraisal
  • Proposal development and donor reporting
29
Strategic Context
  • Setting strategic priorities and choices
  • Strategy execution and the balanced scorecard
  • Strategic decision-making under uncertainty
  • Measuring strategic progress
  • Turning strategy into results
  • Procurement’s contribution to organisational strategy
  • Sourcing strategies and portfolio (Kraljic)
  • Negotiation strategy and planning
  • Manufacturing strategies: make-to-stock, make-to-order and batch versus flow
  • Content strategy across platforms
  • Communicating with families and carers
  • IT strategy and business alignment
  • Collections strategy
  • Category management and strategy
  • Competitive bidding processes
30
Risk and Compliance
  • How insurance works: risk pooling and the value chain
  • Underwriting principles and risk selection
  • Insurance regulation and consumer protection
  • Vehicle documentation, compliance and consumer protection
  • Regulation of transport: authorities, conventions and licensing
  • Tariffs, regulation and the economics of essential services
  • Ground control and strata management
  • Duty of care and risk management
  • Managing risk and difficult cases
  • Professional writing and reports
  • Project governance and assurance
  • Derivatives and risk instruments
  • Regulatory liquidity ratios (LCR, NSFR)
  • IT governance frameworks (COBIT)
  • Enterprise architecture governance
Learning Outcomes

What You Will Achieve

  • Establish a comprehensive understanding of Certified UX and Customer Usability Specialist principles aligned with recognised customer-experience and service-quality standards
  • Apply evidence-based methods to improve customer service, contact-centre operations and customer experience
  • Master customer service excellence and standards and contact centre and multichannel operations
  • Apply complaint handling and service recovery and customer experience design and journey mapping in real-world settings
  • Lead risk management, quality and compliance relevant to your field
  • Design stakeholder engagement and professional communication strategies
  • Use data-driven decision-making and performance-measurement tools effectively
  • Apply internationally recognised best practice to advance your career in customer service
Enrolment Process

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Frequently Asked Questions

Common Questions

What is the CUSE certification?

The Certified UX and Customer Usability Specialist (CUSE) is a Executive-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in customer service, contact-centre operations and customer experience with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CUSE?

This certification is ideal for Customer Service Representatives, Contact-Centre and Front-Office Staff, Customer Experience Professionals and Service and Support Team Leaders, and other professionals seeking to formalise their expertise in customer service, contact-centre operations and customer experience with a globally recognised credential.

How long does the CUSE certification take to complete?

The programme is structured over 12 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CUSE internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised customer-experience and service-quality standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CUSE certification?

The Certified UX and Customer Usability Specialist is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CUSE certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CUSE?

The Certified UX and Customer Usability Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CUSE?

The Certified UX and Customer Usability Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CUSE while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CUSE?

Graduates progress towards senior customer-experience and service-operations roles. The CUSE strengthens your expertise in customer service, contact-centre operations and customer experience and positions you for advancement across corporates, retail, banks, telecoms and service organisations.

Graduate Voices

What Our Alumni Say

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Customer Experience Director
Private Sector

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Service Operations Manager
NGO Sector

I earned my CUSE while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Contact Centre Lead
Government
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