What is the Certified Real Estate CRM Specialist?

The Certified Real Estate CRM Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Real Estate CRM Specialist in Burkina Faso

Executive Summary

Certified Real Estate CRM Specialist

Designed for today’s high-impact professionals, the Certified Real Estate CRM Specialist (CRECS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CRECS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Real Estate CRM Specialist

Acronym

CRECS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Real Estate CRM Specialist

Certified Real Estate CRM Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Route to Market

Route to market and channel design · Segmentation, targeting and the useful segment · Pricing, price architecture and discounting · Analytical techniques and bias

3

Selling by Diagnosis

Consultative selling and understanding the buyer · The sales pipeline and forecasting discipline · Value proposition and differentiation · Decision support and insight

4

Customer Journey and Recovery

Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Performance scorecards and reviews

5

Measurement and Responsible Practice

Marketing measurement and attribution · Commercial ethics and responsible selling · Customer retention, loyalty and lifetime value · Customer data and CRM

6

Segmentation and Proposition

Segmentation, targeting and the useful segment · Value proposition and differentiation · Brand, reputation and communications · Coaching and skill development

7

Pricing and Value

Pricing, price architecture and discounting · Value proposition and differentiation · Marketing measurement and attribution · Launching a product into a market

8

Distribution and Supply

Supply chain risk identification and mapping · Sustainable procurement principles and standards · Carbon, scope 3 and sustainable logistics · Fair trade and responsible supply

9

Communication

Data quality, analysis and reporting · Professional report writing and presentation · Communication and interpersonal skills · Social media customer care

10

Leadership and Teams

Pipeline and opportunity management · Management review and improvement · Leadership versus management and when each is needed · Situational and adaptive leadership

11

Performance and Targets

Coaching for performance · Banking KPIs and branch scorecards · Sales performance and pipeline management · Social performance and outreach

12

Capability Development

Attachment and developmental theory · Practice management systems · Lessons learned and development · Wellbeing and resilience coaching

13

Strategic Context

Customer experience strategy · Communications strategy and planning · Category management and strategy · Competitive bidding processes

14

Risk and Compliance

Dynamic and site-specific risk assessment · Residual risk and ALARP · Risk registers and monitoring · Communicating risk to the workforce

15

Legal and Terms

Contractor and visitor safety · Legal and other requirements · Contract administration and variation · Contract performance, remedies and variations

16

Campaigns and Projects

Account planning and whitespace · Safety communication and campaigns · Communicating with families and carers · Designing a safety programme or control

17

Operations

Industrial utilities, energy and process safety interfaces · Professional writing and reports · Service quality and the passenger experience in transport · Mineral processing and beneficiation

18

Relationships and Partners

Negotiation with clients and partners · Building trust and engagement · Partnership building and multi-stakeholder platforms · Relationship management and retention

19

Ethics and Conduct

Sustainability and responsible sourcing · Ethical and reputational risk · Ethical sourcing and modern slavery · Ethics and professional conduct in security

20

International Markets

Global sourcing and international trade · International and cross-border tax · Leading groups and workshops · Traceability, certification and export requirements

21

Change and Adoption

Regulatory change management · Large-scale transformation and agile ways of working · Writing advisory reports that drive decisions · Projects, programmes and portfolios

22

People and Incentives

Workforce planning and scheduling · Employee experience and engagement · Customer and employee satisfaction · Employee engagement models and drivers

23

Sustainability

ESG principles and frameworks · Environmental governance and climate risk · Governance of ESG and reporting · Sustainability standards (GRI, ISSB)

24

Learning and Research

The learning and development profession · Learning cultures and the learning organisation · Blended and hybrid learning design · Motivation and self-directed learning

25

Markets and Customers

Supplier market analysis and competition · Comparable sales analysis and market evidence · The automotive market: segments, brands and buyers · Vehicle specifications, trims and options in customer language

26

Selling Practice

Negotiation and closing · Managing complex accounts · Sponsorship and negotiation selling · Leading campaigns and sales projects

27

Customer Experience

Complaints, accountability and fitness to practise · Customer success and retention · Customer experience and journey mapping · Customer service and experience principles

28

Digital Channels

Payment technology and switches · Automation, RPA and straight-through processing · Cybersecurity and fraud technology · Digital credit and alternative data

29

Evidence and Analytics

Customer and brand health metrics · Marketing analytics and attribution · Web and campaign analytics · Customer data platforms and segmentation

30

Commercial Finance

Cost-volume-profit and break-even analysis · Standard costing and variance analysis · Budgeting techniques and the budgeting cycle · Flexible budgets and rolling forecasts

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Route to Market — applied to your own work
Selling by Diagnosis — applied to your own work
Customer Journey and Recovery — applied to your own work
Measurement and Responsible Practice — applied to your own work
Segmentation and Proposition — applied to your own work
Pricing and Value — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Real Estate CRM Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CRECS certification?

The Certified Real Estate CRM Specialist (CRECS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRECS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRECS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRECS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRECS certification?

The Certified Real Estate CRM Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRECS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRECS?

The Certified Real Estate CRM Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRECS?

The Certified Real Estate CRM Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRECS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRECS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRECS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CRECS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Real Estate CRM Specialist

Certified Real Estate CRM Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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